Booth design and construction

Exhibition design is to artificially create a time and space environment for people, objects, and society to communicate with each other through visual communication design, space environment design, industrial design and other means around the theme, goal and content of the exhibition. Its task is to help exhibition organizers and exhibitors achieve the purpose of information dissemination. This requires that exhibition design must clarify the various elements of exhibition activities, namely organizers, exhibitors, audiences, and venues. The booth is a display space allocated by the exhibition organizer to the exhibitors for their own disposal. It provides an environment and place for the exhibition of exhibits, corporate image promotion, demonstration activities, information dissemination and exchange, and economic and trade negotiations. However, the first impression of the audience on the exhibitors is the booth. Therefore, while the booth design expresses the corporate image and exhibition theme of the exhibitors, it should be unique and eye-catching, attracting the attention of the audience and leaving a deep impression on people.

Booth design preparation stage

The booth designer architectural space design provides people with a three-dimensional communication space. Media planning gives the architectural space order and theme. The planning of activities and the display of exhibits promote the communication between people and space. Architectural design, media design, art design, exhibit design, lighting design, stage setting, etc. are all tools used to express the exhibitors' ideas. The distinctive and unique booth shape, the incisive theme, the visitor area that creates a homely atmosphere, etc. all leave visitors with a deep impression of the personal experience.

The nature and theme of the exhibition As a builder of a company's booth, we must first clarify the nature of the exhibition. In terms of nature, exhibitions are divided into trade exhibitions and consumer exhibitions. The main purpose of trade exhibitions is to exchange information and negotiate trade, and they are exhibitions open to industrial and commercial enterprises and organizations. The main purpose of consumer exhibitions is to directly sell exhibits, and they are exhibitions open to the public. Secondly, we must understand the scale of the exhibition, whether it is an international exhibition, a national exhibition, a regional exhibition, a local exhibition, or an exclusive exhibition. Finally, we must know the theme of the exhibition and clarify the main idea that the exhibitors need to express during the exhibition process.